2026-01-08 07:22:10

Morgan Stanley recently announced the launch of a spot Bitcoin ETF. This move may seem simple on the surface, but there is a lot more behind it.

Jeff Park, an advisor at Bitwise, pointed out that even if this product performs mediocrely in the end, Morgan Stanley won't suffer losses—intangible benefits are the real gains. Launching a Bitcoin spot ETF can strengthen the brand image, make the company appear more forward-looking, more connected to the younger market, and more willing to innovate. This helps attract top talent in the crypto space and sends a signal to the market: the size of the crypto market is much larger than we imagine. At the same time, it is also an opportunity to develop new customer groups.

Bryan Armour, an analyst at Morningstar ETF, added that there might be another purpose behind Morgan Stanley's sudden move—using its own ETF to bring existing Bitcoin investment clients onboard, achieving a quick strategic advantage.

Interestingly, both Goldman Sachs and JPMorgan Chase, the other two of the world's top three investment banks, have also entered the crypto investment field, but neither has launched its own cryptocurrency ETF yet. This suggests that Morgan Stanley may be ahead of the curve.

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BearMarketGardener

· 7h ago

Morgan Stanley's move is truly excellent, with full-scale brand marketing. Invisible benefits are the real key. Wait, why haven't Goldman Sachs and JPMorgan Chase moved yet? These two guys probably haven't been overtaken, have they? Basically, it's about stealing talent, clients, and the right to speak—smart move. This group of institutions really isn't pretending anymore; now everyone wants to appear "trendy." Regarding the BTC spot ETF, traditional giants are jumping in one after another. Is crypto really becoming mainstream? No, why is Morgan Stanley not afraid of taking a hit? They have no risk awareness at all. Speaking of invisible benefits, this reason sounds very much like leftover resources from a landlord's household haha. Wow, this move of being the latecomer and overtaking others is impressive. They directly converted other clients. It seems that old investment banks also realize they can't hold onto the crypto advantage anymore. They better get on board quickly.

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AirdropChaser

· 01-10 11:52

Morgan Stanley's move this time is quite clever; the brand value is indeed worth something. --- Wait, why haven't Goldman Sachs and JPMorgan Chase made any moves yet? This doesn't make sense. --- Basically, it's about grabbing clients. There's still a chance to get in now. --- The reasoning about brand image sounds nice, but making money is the real deal. --- Got it, this is backing the entire crypto market—game for smart people. --- Goldman Sachs and JPMorgan Chase are still on the sidelines, while Morgan Stanley is jumping in directly. This is getting interesting. --- Intangible benefits? Sounds a bit vague; we need to see the follow-up data to speak. --- Brilliant, not just about making money, but this move alone can attract young people.

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WalletDoomsDay

· 01-08 07:51

Morgan Stanley is playing chess here; brand premium is the main course. --- Another traditional big bank is here. Let's wait and see Goldman Sachs and JPMorgan's reactions. --- Basically, they just want to grab the wallets of young people. Pretty clever. --- The rhetoric of intangible benefits... sounds like a reason for losing money. --- Now, pushing spot ETFs is no longer novel; the key is how the subsequent operations will go. --- This move is indeed aggressive, directly bringing clients in from other channels. Will it trigger a chain reaction?

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WenAirdrop

· 01-08 07:39

Morgan Stanley's move is really clever; the brand value far exceeds the product itself.

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SocialAnxietyStaker

· 01-08 07:34

Morgan Stanley's move is really clever. The Bitcoin ETF is just a smokescreen; brand upgrade is the real goal. I like the saying "the latecomer takes the lead." Goldman Sachs and JPMorgan are probably panicking now, right? Basically, it's about抢人抢市场—抢夺 talent and market share. These traditional financial giants just can't hold back anymore. What is intangible benefit? It's just making young people think they are not outdated—smart tactics. What are Goldman Sachs and JPMorgan waiting for? Are they really going to be surpassed? Why is no one talking about what this means for the entire industry? This is a new signal of institutional entry. Only now are they playing with BTC ETFs, which shows that the crypto market is already a done deal.

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