2026-01-01 15:21:20

Recently, while working on content distribution automation, I noticed an interesting phenomenon. When using workflow automation tools to publish content in bulk, the cost of calling different social media platform APIs varies greatly—some leading social platforms have API fees that are ridiculously high, almost rendering automation solutions ineffective. In contrast, Weibo has much lower cost pressures. What does this imply? The difference in user base and commercial value. The platform's API pricing logic is straightforward: the more valuable and active the users, and the greater the advertising monetization potential, the higher the API costs. This is a signal the platform sends to developers and marketers—if you want to use my users, you have to pay the corresponding price. This differentiated pricing, to some extent, reflects the status and influence of different platforms within the Web3 and crypto communities.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

6 Likes

Reward
6
1
Repost
Share

Comment

0/400

AirdropHuntress

· 5h ago

Through research and analysis, the API pricing models of leading platforms indeed reveal differences in user value. The core logic is straightforward—those with higher quality users are more willing to negotiate prices. Weibo's low cost is simply because it has fewer targeted users. Conversely, those "outrageous" pricing strategies are actually filtering customers. If you're not greedy, data shows that targeted advertising often yields a higher ROI.

View OriginalReply0