One thing I keep seeing with Limitless is how deliberately it removes friction where it actually matters

Prediction markets used to feel like a side quest extra setup, separate apps, too many steps before you even start. Now @trylimitless sits directly inside the Base app. No switching platforms, no new installs, no mental overhead

That changes how people interact with it

When something is already where users are, it stops feeling niche. Getting started takes seconds, not commitment. Discovery happens naturally instead of being forced

With the Base app already live in 140+ countries, access isn’t the constraint anymore. Attention isn’t either

Limitless isn’t growing by adding complexity
It’s growing by showing up in the right place, at the right moment

And more often than not, that’s how real adoption starts