On August 6, 1997, this investment is considered one of the most ingenious deals in tech history. At that time, Apple, which was in trouble, received $150 million from Microsoft. Sounds like a bailout? Actually, it was a carefully orchestrated game.



There are three key points to the deal: Apple had to drop its lawsuit against Microsoft for copying the Mac interface in Windows; Microsoft promised to continue developing Office for Mac for at least five more years — which was crucial for Apple's ecosystem; Apple also had to set Internet Explorer as the default browser on Mac.

How was the money spent? Microsoft bought non-voting preferred shares, 150,000 shares, with a conversion price of $8.25 per share. This design seemed to protect Apple but actually gave Microsoft flexibility. Between 2000 and 2001, Microsoft converted all shares into 18.1 million common shares of Apple.

Then came the moment of witnessing a miracle. Between 2003 and 2005, Microsoft gradually sold off its Apple stock, cashing out $550 million and netting $400 million. The return on investment was nearly 267%.

If there’s any regret, it’s that they sold too early. Today, the value of these stocks has skyrocketed to $200 billion. Ironically, the Apple that was rescued by this investment has now surpassed Microsoft in market value. History always loves to play jokes.
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ColdWalletGuardianvip
· 9h ago
Selling four words early made me laugh directly, 200 billion, bro. If I hadn't sold it earlier, I would have known better, haha. Microsoft's move this time is really brilliant, superficially saving the day but actually cutting the leeks, and they also tightly trapped Apple. Speaking of which, if that batch of stocks had never been sold back then, now owning 200 billion—what a concept... History always loves to play tricks on people. Who would have thought that the ones "rescued" would actually take off. This transaction's details are so cleverly designed. It took me a long time to realize that the preferred shares without voting rights were involved. Selling 550 million and still feeling it's a loss—greed really has no bottom, Microsoft. No wonder it's called the most exquisite business in tech history, both sides profit but the difference in earnings is so huge.
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GasDevourervip
· 9h ago
Selling early indeed, 200 billion... If this move had been made with Microsoft now, it would be a huge loss.
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LiquidityLarryvip
· 9h ago
Sold too early haha, Microsoft played this move really ruthlessly, turning market rescue into investment, squeezing a net profit of 400 million from Apple in distress. Ironically, Apple has now overtaken.
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HashRateHustlervip
· 9h ago
Sold too early? Haha, Microsoft really took a huge loss this time. Missing out on the $200 billion deal like that.
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ApeDegenvip
· 10h ago
Selling early was truly Microsoft's biggest blunder, that 200 billion... If it were me, I would also be pounding the keyboard.
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