Is the future of crypto B2B? CEO of Ripio bets that companies will dominate 80% of the market before 2030

Serrano, CEO of Ripio, has just made a rather bold prediction: in less than 6 years, companies will be the ones moving the needle in crypto, not retailers.

The bet: STO as the next level

According to Bloomberg, the executive sees security token offerings (STO) as the key mechanism. Imagine: companies financing themselves directly on blockchain without intermediaries. If this materializes, the game changes completely.

The numbers that support the thesis

• 2024: Cryptos have already surged strongly post-Bitcoin ETF in the U.S.
• Ripio today: 10+ million users in 8 countries (Brazil, Spain, USA, and the rest of Latam)
• The goal: Corporate revenues would rise from the current ~20% to 80% of the total by 2030

What is Ripio doing about it?

It's not just smoke. The exchange is already moving pieces:

• Developing payment and tokenization products for businesses
• Looking to reduce dependence on retail trading (which is volatile)
• Position itself as a bridge between traditional and digital economy

The plot twist

The interesting thing is that if Serrano was correct in his reading, the next cycle will not be one of “retail FOMO”, but of systemic institutional adoption. Companies will need crypto as an operational tool, not as speculation.

Meanwhile, those who bet everything on the pump of shitcoins will be left watching.