Web3 Live Streaming Platform Resurfaces: Industry Giants Restart Features Draw Attention

Recently, a major token launch platform in the Web3 space has reactivated its live streaming feature, which has sparked widespread discussion in the industry. This move not only validates the important role of live streaming in the Web3 ecosystem but also hopes to further expand the development space of the entire industry.

Industry Giants Return to the Track

As an important player in the Web3 space, the platform made its first attempt to combine token issuance with live streaming in November 2024, gaining significant attention. However, due to its inability to keep up with content management, the platform had to temporarily shut down the live streaming feature. This pause lasted for nearly a year, and it wasn't until September 2025 that it reopened.

During this period of inactivity, the market did not stagnate. Some emerging platforms seized the opportunity to rise rapidly, with Sidekick standing out in particular, not only completing the cold start of its ecosystem but also successfully issuing its own token.

Differentiated Competitive Landscape Begins to Emerge

As industry leaders return to the live streaming track, the market competition landscape has once again attracted attention. However, upon closer examination, it can be found that there is a significant differentiation in the competitive posture among the main participants.

The leading platform, leveraging its core advantages in the token issuance field, is expected to tightly integrate live streaming functions with token issuance, potentially becoming the "fan coin" channel for issuers. In contrast, Sidekick fully utilizes its live streaming technology and user growth experience accumulated during the Web2 era to shape a pan-entertainment Web3 live streaming platform.

This differentiated positioning allows the two platforms to focus on different aspects in the market: the former views live streaming as a catalyst for token issuance, while the latter sees live streaming as a carrier for diverse content. In terms of content tone, the leading platform's live streaming is more inclined to serve token issuance, potentially carrying a strong emotional appeal; Sidekick, on the other hand, pays more attention to the richness of the content itself, covering diverse content such as investment research, blockchain gaming experiences, online interaction, and educational training.

The Evolution Path of Web3 Content Platforms

The Web3 industry, due to its uniqueness, urgently needs a live streaming platform that conforms to its characteristics. Traditional live streaming platforms have high compliance requirements for cryptocurrency-related content, often posing a risk of account bans, and their monetization models do not align well with the Web3 ecosystem. Currently, Twitter remains the main gathering place for users in this field, but its focus on text and image content makes it difficult to meet users' demands for video and live streaming content.

As the content formats continue to diversify from text, images, and videos to live broadcasts, the development space for Web3 live streaming is enormous. Different platforms can find their respective positioning in this vast market through differentiated strategies. For instance, e-commerce live streaming primarily serves product sales, while comprehensive live streaming platforms offer more diverse content and monetization avenues, including knowledge payment, tips, and various other models.

The competition in the Web3 live streaming sector has just begun, and more innovative models and application scenarios are bound to emerge in the future, driving the entire industry forward.