In the Blockchain field, we often witness the rise and fall of projects. Many projects initially attracted a large number of users through various incentive measures, but over time, the number of users experienced a sharp decline. This phenomenon highlights a key issue: user retention is more important than mere user growth.



Somnia, as a project dedicated to becoming a 'real-time interactive chain', is facing this challenge. As the initial subsidies and incentives gradually fade, how can it ensure that users continue to stay on the platform? This question not only concerns the future of Somnia but also reflects the common dilemma faced by the entire Blockchain industry.

The difficulty in user retention mainly stems from the following reasons:

First, short-term economic incentives cannot be sustained. Although airdrops and rewards can quickly attract users, once these external stimuli disappear, users are likely to follow suit. Without applications that have long-term value, any investment can only produce fleeting effects.

Secondly, the threshold for using Blockchain technology is still relatively high. For ordinary users, managing wallets, paying Gas fees, and performing cross-chain operations are all significant challenges. If there is no obvious value experience during use, it is difficult to cultivate users' long-term usage habits.

Finally, many blockchain projects lack application scenarios that meet users' daily needs. Those projects that rely solely on speculation and hype find it difficult to maintain user stickiness. Only applications that can meet users' high-frequency needs can enable users to form a habit of using them every day.

In the face of these challenges, Somnia has proposed its own solutions. On a technical level, Somnia is committed to providing instant feedback to cultivate user habits. For example, achieving on-chain instant confirmation of skill releases and battle results in games, implementing second-level feedback for likes and comments in social applications, and developing task links for AI Agents that can respond quickly.

This immediacy not only significantly enhances the user experience but also creates a sense of reliance, prompting users to frequently use the platform. By satisfying users' instant gratification needs, Somnia hopes to establish an irreplaceable position in users' minds.

However, technological innovation is only one aspect of solving user retention issues. Somnia also needs to continuously explore and develop application scenarios that truly meet user needs, while continuously optimizing user experience and lowering barriers to use. Only by closely integrating technological innovation with practical applications can it stand out in the fierce Blockchain competition and achieve long-term user retention.

The future development of Blockchain technology depends not only on its technological breakthroughs but also on whether it can truly integrate into people's daily lives. Somnia's attempts may provide some insights for the entire industry: only through continuous innovation, ongoing optimization of user experience, and providing truly valuable services can one gain lasting vitality in this rapidly changing field.
SOMI10.64%
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 7
  • Repost
  • Share
Comment
0/400
OnchainHolmesvip
· 42m ago
Looks pretty good?
View OriginalReply0
BuyTheTopvip
· 13h ago
Just this, drop to zero next year.
View OriginalReply0
GasFeeTherapistvip
· 13h ago
It would be great if Gas fees could also be tokenized for lending.
View OriginalReply0
SandwichTradervip
· 13h ago
You still need to spend money.
View OriginalReply0
DaoGovernanceOfficervip
· 13h ago
*sigh* empirically speaking, another project confusing token incentives with actual user value...
Reply0
GasGuruvip
· 13h ago
Interesting, on-chain is just about trading back and forth.
View OriginalReply0
UnruggableChadvip
· 13h ago
It's just air hype.
View OriginalReply0
  • Pin
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
English
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)