What is Zora? A Social Web project with the potential to launch a Memecoin.

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![](https://img-cdn.gateio.im/social/moments-5b94b5e763cdadd861bae577615ee4d6)Zora gained attention again in 2025, becoming an on-chain social network where posts, creators, and ZORA tokens are all interconnected within this ecosystem. For anyone following airdrops, the crypto market, blockchain fundamentals, or SocialFi trends, Zora is becoming a key name—especially as the project leans towards creator coins and the meme coin culture surrounding $ZORA. Here is an updated overview, along with the role of Gate among traders and researchers.##What is Zora in 2025Zora operates as two interconnected products:1. A social application where each post becomes a tradable coin, and each creator has a creator coin.2. Zora Network, an Ethereum OP Stack Layer-2 aimed at media and NFT use cases, provides fast finality and low gas fees. Major markets like OpenSea have increased support for Zora Network, thereby enhancing the liquidity of on-chain media.By mid-2025, Zora transitioned from a "classic NFT application" to "posts as currency." Each post is a fixed supply currency, and creators earn fees from transactions, with the discovery process occurring within the Zora application—while the Zora network continues to operate as an L2 for NFTs and other on-chain media.##What is different about ZoraPost → Creator → ZORA Pairing: Zora's design connects three layers of value and speculation:- Release the coins paired with your creator coin- All creator tokens are paired with $ZORAThis means that value can flow from viral posts to creator tokens, and then to the ZORA token itself.Each post is a coin, with a total supply of 1 billion, and creators receive an initial allocation at the start. Enabling creator coins includes a vesting schedule and fee/reward structure.The trading volume is increasingly concentrated on creator coins, which are closest to the social graph, leading to debates about whether they are "high-end meme coins" or a new type of SocialFi primitive asset.##ZORA's Products and Ecosystem- Zora application (SocialFi): includes post coins, creator coins, referral rewards, and mobile-first experience. New posts will be automatically paired with creator coins, allowing creators to earn a portion of the transaction fees.- Zora Network (L2): A media-optimized OP Stack chain for creators and developers to mint NFTs and build media-centric applications with lower fees than the mainnet. Compatible with OpenSea and indexed by analytics platforms.##ZORA Token: Meme Coin Atmosphere, Real Liquidity- Trading Code: Zora- Chain: Base (not Zora L2)- Total Supply: 10 billionAnnounced in March 2025 as a memecoin for the Zora community, this token was released in April 2025 and airdropped based on two historical snapshots.##ZORA Airdrop and Snapshot- Snapshot 1: January 1, 2020 → March 3, 2025- Snapshot 2: March 3, 2025 → April 20, 2025Distribution is based on Zora activities, such as spending, earning, publishing, minting/trading NFTs, and referrals.##Allocation Overview- 10% Airdrop- 20% Community Incentive- 5% liquidity- 20% Treasury- 18.9% Team- 26.1% Strategic Contributor$ZORA is positioned as a governance-free meme-style/community token. Since its launch, the split between community and internal allocation has been a focal point of discussion.##ZORA Price Snapshot (August 2025)As of August 2025, the trading price of ZORA is around $0.13–0.14, with a market cap of nearly $440 million. The price of SocialFi tokens can fluctuate rapidly, so be sure to check real-time data before trading.##Why ZORA being labeled as a "potential Memecoin issuer" is importantThe memecoin tag is applied by Zora itself. The launch of $ZORA hardcodes the memecoin dynamics into the platform's design: viral posts create post coins, which flow into creator coins and then circulate through the $ZORA trading pairs. This structure means that every piece of content can contribute to memecoin-style speculation and liquidity.##ZORA Roadmap Attention Signal- Product Rhythm: Continuously update the processes for creator coins, rewards, and transaction fees within the applications.- Liquidity Depth: Post → Creator → $ZORA trading pair is central; new pools and incentives will influence liquidity and price discovery.- Ecosystem Coverage: Zora Network maintains strong market support, and $ZORA is traded on major centralized exchanges.##Gate's RoleGate will launch ZORA for spot trading on April 23, 2025, and has created a Launchpool around the listing. For readers who prefer centralized exchanges, the ZORA/USDT market on Gate offers convenient liquidity. When withdrawing to self-custody, always confirm the contract details.##Risks and Considerations- Volatility: SocialFi and memecoin-related assets can be highly volatile. Manage position sizes and set clear exit strategies.- Allocation Debate: The divergence between community and internal distribution remains a discussion point - conduct research before investing.- Application and Chain: Zora application tokens are different from the NFTs minted on the Zora network. Both coexist but serve different functions.##Key Points- Zora is both an on-chain social network and an OP Stack Layer-2 built for media.- The ZORA token will be launched on Base in April 2025, embodying the spirit of memecoins, and has undergone two snapshot airdrops.- Unique pairing model - Post-coin → Creator coin → $ZORA - brings activity and liquidity to the token.- Gate provides a liquid spot market for ZORA, while Zora Network serves as a low-cost hub for NFT and media projects.