The Attention Budget



Think of attention as capital:

–> Each reader gives you a budget
–> Every weak post burns it
–> Every strong post compounds it

When accounts spray content, they deplete trust.
When they curate, they accumulate attention capital.

Treat your timeline like a portfolio:
–> Diversify formats, not topics
–> Double down on what compounds
–> Cut losses fast, delete filler if it underperforms

Growth isn’t free.

It’s financed by trust.

And once trust is gone, reach is gone.
THINK-6.5%
GT0.97%
EVERY0.3%
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