Gigante de cadeias de fast-food investe milhões de dólares em BTC: Como os pagamentos via Lightning Network estão a impulsionar a transformação cripto das empresas

【区块律动】Recent events are quite interesting——a US fast-food chain has just announced that it has allocated 10 million USD into Bitcoin, officially adding it to the company’s balance sheet. This is not a sudden decision, but a natural extension of their 8-month crypto strategy.

Why do this? The company’s logic is quite clear: users pay with Bitcoin → sales increase → revenue flows into Bitcoin reserves → these funds are used to upgrade raw materials and renovate stores — completing the entire closed loop, and menu prices don’t need to rise. It’s somewhat like turning every transaction into an investment in the future.

In May this year, this fast-food chain integrated the Lightning Network across all its stores in the US, officially supporting Bitcoin payments. Why go through all this trouble? Two core reasons: firstly, credit card processing fees are too high, paying with Bitcoin can save 50% on processing costs; secondly, to attract young crypto users, who are more receptive to new payment methods. Data also confirms this judgment — in Q2 2025, same-store sales increased by over 10% year-over-year.

The amount of BTC they bought this time reached 105 coins (at current prices), the largest Bitcoin treasury configuration in the company’s history. Although it can’t compare to the scale of large publicly listed companies, what does this indicate? Corporate-level Bitcoin accumulation is indeed continuing to expand, and more and more traditional business logic is integrating with crypto assets. This trend may be deeper than you think.