SOON Project Overview: Modular Rollup Deconstructing Performance Bottlenecks

The core architecture of SOON aims to solve the performance and cross-chain communication problems existing in the current mainstream public chains. By decoupling the Solana Virtual Machine (SVM) deployed on Ethereum and introducing OP Stack and modular DA layer (such as Celestia, EigenDA), SOON achieves a throughput capacity of up to 30,000 TPS and sub-second block generation speed, providing infrastructure support for AI applications, game engines, and other scenarios.

Its three core components include:

• SOON Mainnet: The first SVM Rollup deployed on Ethereum, supporting Merkle root compression verification, horizontal parallel processing, native cross-chain settlement;
• SOON Stack: A multi-chain deployment framework that allows developers to deploy custom Layer2 on public chains such as BNB, Ton, with one click;
• InterSOON Protocol: A non-intermediary cross-chain communication protocol based on an improved Hyperlane, significantly improving the efficiency of inter-chain asset and message transmission.

With the blessing of a star team, we are constructing a trinity framework of “technology + capital + ecosystem”.

The core team of SOON is led by former Vice President of Aleo, Joanna Zeng, with joint technical expert AndrewZ (Solana client developer) and strategic CMO Ruki Hu (with a background in top investment banks in Hong Kong), supported by advisors from Solana co-founders, Celestia core members, etc., forming a strong ability to integrate resources.

Innovative Fundraising Mechanism: Community-led Layered NFT Financing

SOON completed a $22 million financing through three-tier NFT sales in early 2025, emphasizing long-term co-construction without relying on traditional VC dominance.

• $900 tier: Short-term liquidity investors, unlocked linearly for 3 months;
• $2850 tier: Lockup for 12 months, targeting mid-term holders;
• $22500 tier: 36 months lock-up period, binding strategic ecological builder.

51% of the tokens are distributed to the community in the form of NFTs, while top institutions such as Hack VC, ABCDE Capital, IDG, and Celestia Labs also participate, providing ample financial support for technology research and ecosystem incentives.

Image:https://www.gate.com/pre-market/SOON

SOON has been launched on the Gate pre-market trading market and will be launched in the spot area on May 23, 2025. There is a large fluctuation in pre-market trading tokens, please trade cautiously and pay attention to the risks.

SOON Token Economic Model and Investment Risk

Despite SOON’s strong technical narrative and community influence, its token design also comes with certain risks:

1. Significant selling pressure during the unlocking period

Short-term NFT investors may face secondary market pressure as they may concentrate on selling after a three-month lock-up period; although team and institutional shares are locked up for one year, historical data shows that once unlocked, there is often more than 40% circulating pressure.

2. Risks of high FDV valuation

According to the presale valuation, the fully diluted valuation (FDV) of SOON could be as high as $900 million. Compared with the initial TVL of less than $5 million when the mainnet goes live, the FDV/TVL ratio exceeds 18, far higher than the industry average of Optimism and Arbitrum.

3. Intensified competition on the same track

Eclipse, Movement, etc. are also building SVM + modular architecture and have received higher financing and broader developer support. If SOON cannot quickly establish a developer network and accumulate cross-chain assets, its technical advantage window will shorten rapidly.

Investment advice: Pay attention to on-chain indicators after the mainnet goes live

SOON has planned to launch the mainnet in Q3 of 2025, when the token will enter the unlocking peak period. Investors can pay special attention to the following indicators:

• Changes in TVL and daily active addresses on the mainnet;
• Actual cross-chain asset scale;
• Third-party DApp deployment and developer activity;
• Compatible efficiency with Celestia, EigenDA, and other DA layers.

If the ecological growth and on-chain data perform well, you can layout in the mid-to-long term after the NFT unlocking pressure is released.

Conclusion: Is SOON a real disruptor or another narrative illusion?

SOON’s modular architecture and community-driven financing mechanism bring a new direction to the Rollup track, with broad potential in performance, cross-chain, and deployment flexibility. However, the market has clearly over-anticipated its technical value, and investors need to return to fundamentals, focusing on on-chain data and token supply-demand balance to accurately seize opportunities in the next wave of application landing.